strategy

5 Small Business Profiles to Follow on Instagram Now

Laura Bailey-Wickins
posted on June 21, 2021June 7, 2021
Comments Off on 5 Small Business Profiles to Follow on Instagram Now

Are you looking for easily digestible growth hacking tips for your small business? Avoid long, drawn-out blog posts and follow these Instagram profiles for notifications on new posts, tips, and

Posted in All, Social Media

Social Media & The Buyer’s Journey: A Tactical Approach Toward Better Engagement

Laura Bailey-Wickins
posted on May 25, 2021June 8, 2021
Comments Off on Social Media & The Buyer’s Journey: A Tactical Approach Toward Better Engagement

If you take away one key point from this article, it’s this: social media is an extension of your overall communication strategy. When used in parallel with digital advertising and email

Posted in All, Social Media

Monitoring Specific Keywords in Hootsuite for Better Social Copy

Laura Bailey-Wickins
posted on May 17, 2021May 25, 2021
Comments Off on Monitoring Specific Keywords in Hootsuite for Better Social Copy

According to social media analytics company BrandWatch, social media monitoring is: “The act of using a tool to listen to what is being said across the internet; monitoring media not just from

Posted in All, Social Media

How To Build & Review Twitter Ads: Small Business Edition

Laura Bailey-Wickins
posted on January 11, 2021May 25, 2021
Comments Off on How To Build & Review Twitter Ads: Small Business Edition

Walk through a real Twitter Ad campaign to learn the basics of spend, ad types and best practices for your small business.

Posted in All, SEO

Free SEO 101 Resources for Small Business Owners with No Time

Laura Bailey-Wickins
posted on December 21, 2020June 7, 2021
Comments Off on Free SEO 101 Resources for Small Business Owners with No Time

For the small business owner on a budget with a willingness to learn SEO basics. Online resources to grow your business.

Posted in All, SEO

5 Free SEO Keyword Research Tools for Small Businesses on a Budget

Laura Bailey-Wickins
posted on December 13, 2020May 25, 2021
Comments Off on 5 Free SEO Keyword Research Tools for Small Businesses on a Budget

On a budget? Here are five free SEO tools to help your small business conduct keyword research.

Posted in All, Marketing Strategy

Book Review: Dare to Lead by Brené Brown

Laura Bailey-Wickins
posted on March 28, 2020May 25, 2021
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In essence, Dare to Lead by Brené Brown offers advice on how to become a more enlightened person, empathetic leader, and complete professional through a carefully crafted, research-backed, series of

Posted in All, Marketing Strategy

Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

Laura Bailey-Wickins
posted on December 27, 2019May 25, 2021
Comments Off on Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

For those interested in pursuing a job in management, there is one book that is undoubtedly a must-have in every personal library (in the professional development section).

Posted in All, Marketing Strategy

Closing the Marketing <> Sales Communication Gap

Laura Bailey-Wickins
posted on March 16, 2017May 25, 2021
Comments Off on Closing the Marketing <> Sales Communication Gap

The smarketing communication gap isn't simply a "big-business" problem. Many organizations lack the framework necessary to ensure campaign alignment across the two -- often at-odds -- departments.

content written on chalkboard with chalk

Posted in All, Content Development

Content: Proving its Worth Outside the Marketing Department

Laura Bailey-Wickins
posted on March 24, 2016May 25, 2021
Comments Off on Content: Proving its Worth Outside the Marketing Department

An interesting post by Sam Slaughter was published on Content Marketing Institute about a new multidisciplinary trend happening between marketing teams and the other departments in an organization.

TheMarBlog

5 Small Business Profiles to Follow on Instagram Now

Social Media & The Buyer’s Journey: A Tactical Approach Toward Better Engagement

Monitoring Specific Keywords in Hootsuite for Better Social Copy

How To Build & Review Twitter Ads: Small Business Edition

Free SEO 101 Resources for Small Business Owners with No Time

5 Free SEO Keyword Research Tools for Small Businesses on a Budget

Book Review: Dare to Lead by Brené Brown

Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

Closing the Marketing <> Sales Communication Gap

Content: Proving its Worth Outside the Marketing Department

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