Marketing

How to Conduct Really Easy #Hashtag Research

Laura Bailey-Wickins
posted on April 8, 2021May 25, 2021
Comments Off on How to Conduct Really Easy #Hashtag Research

Behind the chaotic front-end user experience of social media is a simple and practical approach toward driving better reach. This article is a walkthrough of a very important practice within

Posted in All, Social Media

How To Build & Review Twitter Ads: Small Business Edition

Laura Bailey-Wickins
posted on January 11, 2021May 25, 2021
Comments Off on How To Build & Review Twitter Ads: Small Business Edition

Walk through a real Twitter Ad campaign to learn the basics of spend, ad types and best practices for your small business.

Posted in All, SEO

Free SEO 101 Resources for Small Business Owners with No Time

Laura Bailey-Wickins
posted on December 21, 2020June 7, 2021
Comments Off on Free SEO 101 Resources for Small Business Owners with No Time

For the small business owner on a budget with a willingness to learn SEO basics. Online resources to grow your business.

Posted in All, SEO

5 Free SEO Keyword Research Tools for Small Businesses on a Budget

Laura Bailey-Wickins
posted on December 13, 2020May 25, 2021
Comments Off on 5 Free SEO Keyword Research Tools for Small Businesses on a Budget

On a budget? Here are five free SEO tools to help your small business conduct keyword research.

Posted in All, Content Development, Marketing Strategy

5 Spotify Marketing Podcasts that Inspire and Motivate

Laura Bailey-Wickins
posted on November 11, 2020May 25, 2021
Comments Off on 5 Spotify Marketing Podcasts that Inspire and Motivate

It’s Wednesday afternoon, you’re working from home, and you’re encroaching on the afternoon coffee crash and food coma from lunch. You need inspiration...and FAST.

Posted in All, Marketing Strategy

How COVID-19 Changed the Game for Marketers During Summer 2020

Laura Bailey-Wickins
posted on September 19, 2020May 25, 2021
Comments Off on How COVID-19 Changed the Game for Marketers During Summer 2020

It’s mid-March 2020, and the U.S. finds itself in the middle of an unprecedented pandemic. The global spread of COVID-19 leaves a crater of uncertainty and doubt across people’s personal and

Posted in All, Marketing Strategy

Book Review: Dare to Lead by Brené Brown

Laura Bailey-Wickins
posted on March 28, 2020May 25, 2021
Comments Off on Book Review: Dare to Lead by Brené Brown

In essence, Dare to Lead by Brené Brown offers advice on how to become a more enlightened person, empathetic leader, and complete professional through a carefully crafted, research-backed, series of

Posted in All, Marketing Strategy

Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

Laura Bailey-Wickins
posted on December 27, 2019May 25, 2021
Comments Off on Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

For those interested in pursuing a job in management, there is one book that is undoubtedly a must-have in every personal library (in the professional development section).

Posted in All, Marketing Strategy

Closing the Marketing <> Sales Communication Gap

Laura Bailey-Wickins
posted on March 16, 2017May 25, 2021
Comments Off on Closing the Marketing <> Sales Communication Gap

The smarketing communication gap isn't simply a "big-business" problem. Many organizations lack the framework necessary to ensure campaign alignment across the two -- often at-odds -- departments.

content written on chalkboard with chalk

Posted in All, Content Development

Content: Proving its Worth Outside the Marketing Department

Laura Bailey-Wickins
posted on March 24, 2016May 25, 2021
Comments Off on Content: Proving its Worth Outside the Marketing Department

An interesting post by Sam Slaughter was published on Content Marketing Institute about a new multidisciplinary trend happening between marketing teams and the other departments in an organization.

TheMarBlog

How to Conduct Really Easy #Hashtag Research

How To Build & Review Twitter Ads: Small Business Edition

Free SEO 101 Resources for Small Business Owners with No Time

5 Free SEO Keyword Research Tools for Small Businesses on a Budget

5 Spotify Marketing Podcasts that Inspire and Motivate

How COVID-19 Changed the Game for Marketers During Summer 2020

Book Review: Dare to Lead by Brené Brown

Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

Closing the Marketing <> Sales Communication Gap

Content: Proving its Worth Outside the Marketing Department

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