Marketing Strategy

Posted in All, Marketing Strategy

2020 Holiday Shopping Season in the Era of COVID-19

Laura Bailey-Wickins
posted on November 23, 2020May 25, 2021
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This week is Thanksgiving and like everything else this year, the holidays are looking to be anything but normal.

Posted in All, Content Development, Marketing Strategy

5 Spotify Marketing Podcasts that Inspire and Motivate

Laura Bailey-Wickins
posted on November 11, 2020May 25, 2021
Comments Off on 5 Spotify Marketing Podcasts that Inspire and Motivate

It’s Wednesday afternoon, you’re working from home, and you’re encroaching on the afternoon coffee crash and food coma from lunch. You need inspiration...and FAST.

google chrome phase out of third party cookies

Posted in All, Marketing Strategy

Online Advertising Strategy in a Third-Party Cookie-less World

Laura Bailey-Wickins
posted on October 27, 2020June 7, 2021
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Back in January 2020, Google announced its decision to phase-out third-party cookies from its Chrome browser to be replaced with a series of recommended alternative solutions and APIs for online

Posted in All, Marketing Strategy

Halloween in the COVID-19 Era

Laura Bailey-Wickins
posted on October 20, 2020May 25, 2021
Comments Off on Halloween in the COVID-19 Era

It’s anyone’s guess what to expect during this year’s holiday season. Only one thing is for certain--the holidays will look very different this year.

Posted in All, Marketing Strategy

How COVID-19 Changed the Game for Marketers During Summer 2020

Laura Bailey-Wickins
posted on September 19, 2020May 25, 2021
Comments Off on How COVID-19 Changed the Game for Marketers During Summer 2020

It’s mid-March 2020, and the U.S. finds itself in the middle of an unprecedented pandemic. The global spread of COVID-19 leaves a crater of uncertainty and doubt across people’s personal and

Posted in All, Marketing Strategy

Book Review: Dare to Lead by Brené Brown

Laura Bailey-Wickins
posted on March 28, 2020May 25, 2021
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In essence, Dare to Lead by Brené Brown offers advice on how to become a more enlightened person, empathetic leader, and complete professional through a carefully crafted, research-backed, series of

Posted in All, Marketing Strategy

Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

Laura Bailey-Wickins
posted on December 27, 2019May 25, 2021
Comments Off on Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

For those interested in pursuing a job in management, there is one book that is undoubtedly a must-have in every personal library (in the professional development section).

Posted in All, Marketing Strategy

Closing the Marketing <> Sales Communication Gap

Laura Bailey-Wickins
posted on March 16, 2017May 25, 2021
Comments Off on Closing the Marketing <> Sales Communication Gap

The smarketing communication gap isn't simply a "big-business" problem. Many organizations lack the framework necessary to ensure campaign alignment across the two -- often at-odds -- departments.

TheMarBlog

2020 Holiday Shopping Season in the Era of COVID-19

5 Spotify Marketing Podcasts that Inspire and Motivate

Online Advertising Strategy in a Third-Party Cookie-less World

Halloween in the COVID-19 Era

How COVID-19 Changed the Game for Marketers During Summer 2020

Book Review: Dare to Lead by Brené Brown

Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership

Closing the Marketing <> Sales Communication Gap

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