In case you were wondering how much advertising revenue contributes to Google’s top-line, its parent company Alphabet reported a 17% increase in ad revenue from $27 billion to $32 billion in
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Posted in All, Marketing Strategy
In essence, Dare to Lead by Brené Brown offers advice on how to become a more enlightened person, empathetic leader, and complete professional through a carefully crafted, research-backed, series of
Posted in All, Marketing Strategy
For those interested in pursuing a job in management, there is one book that is undoubtedly a must-have in every personal library (in the professional development section).
Posted in All, Marketing Strategy
The smarketing communication gap isn't simply a "big-business" problem. Many organizations lack the framework necessary to ensure campaign alignment across the two -- often at-odds -- departments.
Posted in All, Content Development
An interesting post by Sam Slaughter was published on Content Marketing Institute about a new multidisciplinary trend happening between marketing teams and the other departments in an organization.