social media marketing

5 Small Business Profiles to Follow on Instagram Now

Laura Bailey-Wickins
posted on June 21, 2021June 7, 2021
Comments Off on 5 Small Business Profiles to Follow on Instagram Now

Are you looking for easily digestible growth hacking tips for your small business? Avoid long, drawn-out blog posts and follow these Instagram profiles for notifications on new posts, tips, and

social media analytics image stock photo writing on pavement

Posted in All, Social Media

Social Media Analytics: Metrics to Measure for a Better Online Presence

Laura Bailey-Wickins
posted on June 1, 2021May 27, 2021
Comments Off on Social Media Analytics: Metrics to Measure for a Better Online Presence

With the overwhelming number of robust social media analytics tools on the market catered to small businesses with flashy features and capabilities, it’s become harder to decipher what’s

Posted in All, Social Media

Social Media & The Buyer’s Journey: A Tactical Approach Toward Better Engagement

Laura Bailey-Wickins
posted on May 25, 2021June 8, 2021
Comments Off on Social Media & The Buyer’s Journey: A Tactical Approach Toward Better Engagement

If you take away one key point from this article, it’s this: social media is an extension of your overall communication strategy. When used in parallel with digital advertising and email

Posted in All, Social Media

Monitoring Specific Keywords in Hootsuite for Better Social Copy

Laura Bailey-Wickins
posted on May 17, 2021May 25, 2021
Comments Off on Monitoring Specific Keywords in Hootsuite for Better Social Copy

According to social media analytics company BrandWatch, social media monitoring is: “The act of using a tool to listen to what is being said across the internet; monitoring media not just from

Posted in All, Social Media

A Social Dilemma: The Psychology Behind Social Media’s Success

Laura Bailey-Wickins
posted on April 11, 2021June 7, 2021
Comments Off on A Social Dilemma: The Psychology Behind Social Media’s Success

If you maintain a social media presence across several sites, then you probably understand the challenge of letting go. Most people experience a desire, at some point during their social media

Posted in All, Social Media

How to Conduct Really Easy #Hashtag Research

Laura Bailey-Wickins
posted on April 8, 2021May 25, 2021
Comments Off on How to Conduct Really Easy #Hashtag Research

Behind the chaotic front-end user experience of social media is a simple and practical approach toward driving better reach. This article is a walkthrough of a very important practice within

TheMarBlog

Support Local Book Stores