Laura Bailey-Wickins
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- Comments Off on Free SEO 101 Resources for Small Business Owners with No Time
For the small business owner on a budget with a willingness to learn SEO basics. Online resources to grow your business.
Posted in All, Marketing Strategy
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- Comments Off on Book Review: Dare to Lead by Brené Brown
In essence, Dare to Lead by Brené Brown offers advice on how to become a more enlightened person, empathetic leader, and complete professional through a carefully crafted, research-backed, series of
Posted in All, Marketing Strategy
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- Comments Off on Book Review: Becoming a Manager – How New Managers Master the Challenges of Leadership
For those interested in pursuing a job in management, there is one book that is undoubtedly a must-have in every personal library (in the professional development section).
Posted in All, Marketing Strategy
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- Comments Off on Closing the Marketing <> Sales Communication Gap
The smarketing communication gap isn't simply a "big-business" problem. Many organizations lack the framework necessary to ensure campaign alignment across the two -- often at-odds -- departments.
Posted in All, Content Development
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- Comments Off on Content: Proving its Worth Outside the Marketing Department
An interesting post by Sam Slaughter was published on Content Marketing Institute about a new multidisciplinary trend happening between marketing teams and the other departments in an organization.