Marketing professional with 8+ years of digital marketing experience in financial services, higher education, technology, and nonprofit industries. Professional expertise in content development, copywriting, search engine optimization, lead generation, social media marketing, and email marketing for small and medium-sized businesses. Member of the American Marketing Association.
Bachelor of Arts (B.A.) in Architecture and Film & Media Studies, Carnegie Mellon University.
Master of Business Administration (M.B.A.) in Marketing, Syracuse University.
🌱 Owner | GrowthSpurt Strategies >>
GrowthSpurt Strategies LLC offers highly personalized digital marketing services to New Jersey-based small and medium-sized businesses.
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Certifications & Systems
Experienced in Avid Media Composer, Adobe Premiere, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Marketo, Canva, Account Engagement (Pardot), Hubspot, Salesforce, WordPress, Hootsuite, SproutSocial, Google Workspace, Moz, Ahrefs, SEMRush, Google Console, Google Analytics, Google Trends.
Recommendations
“I worked with Laura as a close team member for over three years in the Marketing department at the New York Film Academy. Her project and task management skills significantly enhanced the efficiency of our department workflows. I always felt better when she was involved in a project.
As the Marketing Coordinator, her responsibilities spanned a wide range. In addition to her work in email marketing, project management, and intake management for the team, she and I collaborated closely on content creation, including blog articles, video interviews, and press releases. She always had great feedback on my work as an SEO Copywriter and Content Strategist and impressed me with her ideas.
Laura possesses a natural ability to maintain order and provide structure, which proved invaluable when our team was often thrust into chaotic situations or projects. I felt that she would have been a perfect fit for a supervisor role, as her organization and collaborative skills are unmatched. I would definitely work with her again and look forward to a time that I inevitably will!” — Melissa R, SEO Copywriter and Content Strategist, New York Film Academy (LinkedIn)
“Laura was a great partner to help us launch our marketing programs in 2021. We needed to find the first marketer that could help us execute from strategy to launch. I am happy to say that Laura did a great job in learning about our business, figuring out what we needed, and helping us execute. Her broad understanding of marketing was very helpful as we shaped our initial go-to-market plans.” — James N, Marketing, FunnelEnvy (Upwork)
“Laura has been an incredible asset to the I Did Something Good Today Foundation’s communications team with her copywriting and social media expertise. She has written content for the website, social media channels, and blog. Her project management skills shined during her weekly calls with the team to provide direction and answer questions on ongoing campaigns. Her writing and social media prowess helped the organization gain visibility across all our digital channels.” — Kimberly L, Founder, I Did Something Good Today (Upwork)